Kind Snacks’ billionaire founder Daniel Lubetzky says he still picks pennies off the ground because of a lesson about money his grandfather instilled in him at an early age. “A man who is too proud to pick up a penny is not worth a penny,” Lubetzky recalls his grandfather telling him.

Daniel Lubetzky, the billionaire founder of Kind Snacks and the eponymous Kind Bar, says he makes every effort to stay humble despite his wild success—something his grandfather taught him. Speaking with The School of Hard Knocks , a TikTok channel co-founded by brothers James and Jack Dumoulin, both graduates from the McCombs School of Business at the University of Texas, Lubetzky was asked if he had any lessons about money they don’t teach you in school that he would instill in everyone, if he could.

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