Cracker Barrel is serving up a redesign of its iconic folksy logo as something minimalist and modern, but some customers – and Wall Street traders – are sending it back to the kitchen.

The 55-year-old restaurant and retail store chain is based in Lebanon, Tennessee, and has three locations in the Henderson area. The company announced changes to its logo, menu, and diner decor on Aug. 19 in a campaign titled " All the More ". The redesign eliminates several familiar items, including images of "Uncle Herschel," a farmer in overalls, and a cracker barrel itself, that have been part of the logo since 1977.

Logo changes sparked an online backlash from customers , some of whom mourned the loss of "Uncle Herschel" like a family member. Conservative groups accused the company of going "woke

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