How ‘Minnesota Bound’ Captured Audiences for 30 Years

“Minnesota Bound,” an outdoors and wildlife program that spotlights the beauty found in the land of 10,000 lakes, is celebrating 30 years on NBC affiliate KARE 11. Reporting for TODAY, NBC's Joe Fryer sits down with the hosts of the show, including Ron Schara, the man who started it all. Hear them share their mission and recount how the show has calmed their audiences, human and animal alike, with their sounds and images of nature for decades.