In the midst of his height in popularity, San Francisco 49ers star Christian McCaffrey has launched a new clothing brand, While on Earth.

McCaffrey made the announcement on social media on Monday, August 25, 2025. He is joining the brand as a co-founder and investor.

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“For me, this is bigger than performance or apparel — it's about meaning,” McCaffrey wrote. “How we move, how we spend our time, and what we leave behind.

“Football has taught me discipline, resilience, and focus. Life has taught me presence. While on Earth is where those meet,” he continued.

While on Earth is McCaffrey's latest partnership. He was also featured in the NFL's campaign with Abercrombie & Fitch , another clothing bran

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