Old Mutual Malawi Limited was announced as a runner-up in the Tourism and Destination Marketing Campaign category at the Africa Marketing Confederation award held in Ghana on 21 August 2025.
Old Mutual was recognised for its Green Frame campaign where it mounted unique photo frame landmarks that are contributing to promoting Malawi as a preferred tourist destination.
Responding to the recognition, Old Mutual Marketing and Corporate Affairs Executive Patience Chatsika expressed joy that even, at continental level people can see the impact of the campaign that primarily is selling Malawi as a tourist destination.
Chatsika said “, we launched this ongoing campaign in 2024 when we were celebrating our 70 years of doing business in Malawi. These gigantic frames were gifted to Malawi, our bel