Spotify is diving even deeper into the Fan Life with a follow-up to the launch in April of its multi-media campaign putting a spotlight on the unique rituals, styles and celebrations of fandoms of some of the world’s most popular performers.

The second go-round, launching on Tuesday (Aug. 26) shines the light on real-life fans of Bad Bunny, Charli xcx, Lil Uzi Vert, Rezz, Sleep Token, Megan Moroney and Pitbull as they celebrate their favorite artists in their own unique fashion.

“When we launched the first Fan Life campaign a few months back, we knew we’d tapped into something real when fans were literally ripping the ads off walls to take them home,” says Spotify’s vice president of marketing and partnerships Marc Hazan about the second stage of a campaign that launched in April with bi

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