Taylor Swift isn’t just a pop icon—she’s a master of intellectual property strategy. With the announcement of her twelfth studio album, The Life of a Showgirl , Swift once again demonstrated how to blend creative storytelling with airtight brand protection. Just hours before she appeared on her boyfriend’s podcast to pull the album out of a mint green briefcase, her company TAS Rights Management LLC filed trademark applications for THE LIFE OF A SHOWGIRL (App. Serial No. 99331566), the acronym TLOAS (App. Serial No. 99331569), and a stylized version of her initials T.S. (App. Serial No. 99331570).

The applications cover a wide range of goods and services to protect Swift’s Reputation from being unfairly capitalized by squatters, and showcase a Fearless example of proactive brand pro

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