Originally appeared on E! Online

There’s no denying the alchemy of Taylor Swift and Travis Kelce ’s relationship.

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Two years into “The Life of a Showgirl” singer and Kansas City Chiefs tight end’s romance, the NFL team’s CEO Clark Hunt shared more insight into the impact the high-profile relationship has had on the league.

“It certainly has opened up an opportunity for us to connect with a new demographic from a fan standpoint,” Hunt told the Hollywood Reporter in an interview published Aug. 22. “I’m pretty sure that the Chiefs ranked No. 1 among NFL teams in the female demographic.”

Indeed, Hunt estimated that the Chiefs fanbase now leans female, calling it a “very unique” demographic among NFL

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