Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week.
“If the last few days have shown us anything, it's how deeply people care about Cracker Barrel. We're truly grateful for your heartfelt voices,” the company said Monday in a statement on its website. “You've also shown us that we could have done a better job sharing who we are and who we'll always be.”
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Cracker Barrel took heat last week when it announced a simplified logo featuring only the chain's name. Gone was the picture of an older man in overalls leaning against a barrel . The words “Old Country Store” were also removed.
The change was part of a wider rebrand, which has seen Crack