MILAN – Armani beauty is taking its long-standing affiliation with the Venice Film Festival to the next level.

The brand, which will be the event’s official beauty sponsor for its eighth consecutive year, is upping the number of activations for the upcoming edition, which is slated to kick off Wednesday and run through Sept. 6.

“Our presence here is a profound statement of cultural influence, a testament to Giorgio Armani ‘s deep and continuing dialogue with cinema,” said Richard Pinabel , global president of Armani beauty, which is licensed to L’Oréal .

“Cinema has always been at the core of our identity. What we do in Venice is not simply about presence — it is about creating spaces that honor artistic expression and amplify the dialogue between beauty and film,”

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