What has it meant for Nike to have Caitlin Clark? “The single biggest needle mover in all of American sports since Michael Jordan,” according to former Nike Basketball Brand Marketing Director Jordan Rogers. The $52.3 million impact on Iowa, $36 million on Indianapolis, and a notable 26% contribution to the WNBA’s economic activity in 2024– every number has proved the asset Nike has had at hand. And after months of questions and criticisms, the brand has decided to act upon it. But what’s in it for the Fever guard?

Caitlin Clark’s Nike Deal Worth

When CC transitioned to the W, sportswear brands had lined up for the young guard. Adidas had put forth $6 million over four years, while Under Armour made the highest bid at $16 million over the same duration. But it was only until Nike ste

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