Iremember it quite clearly, that moment I first clocked that fat models were now advertising clothing – fitness clothing no less. I was in America and, left with time to kill in a shopping centre, I went into an outlet of the trendy athleisure store Athleta (owned by Gap), which I had pillaged on previous visits for its generous yet clingy apparel. I stepped in, looked up and noticed the walls were covered in big proud pictures of silky-skinned but decidedly chunky women.

They were sporting leggings and tops, even sports bras, with rolls of fat undulating out from under their chests, jiggling on the thighs, wobbling on enormous bums. Most were of diverse heritage, of course, as it is a truth universally acknowledged that ladies of darker hue wear their extra pounds much better than those

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