Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans — or brands that seek a ride on what has become an enormous economic tailwind.

Swift went on the "New Heights" podcast last week, co-hosted by her boyfriend and NFL football star Travis Kelce, to announce the imminent release of her 12th studio album "The Life of a Showgirl." Soon after, major companies went into marketing overdrive.

The reason? Swift's ability to generate buzz and draw dollars.

Swift's tour appearances have become economic events. The singer's Eras Tour two years ago was the first such tour to cross the billion-dollar mark, according to Pollstar's 2023 year-end charts. Cities and their surrounding areas registered a sizeable economic boost after Swift appeared, with thousands

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