Victoria Beckham on Tuesday reported “another year of strong sales growth in fashion and beauty”. The company — Victoria Beckham Holdings Ltd — to give it its official name, said 2024 saw total revenues up 26% to £112.7 million with positive EBITDA of £2.2 million, up 23%. And EBITDA excluding the fragrance business, “which was successfully launched at the end of 2023”, grew 47% year-on-year.

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It was the fourth consecutive year of double-digit revenue growth, “demonstrating the continued turnaround in the business as it delivers on its plan for long-term profitability”.

Direct-to-consumer sales (that is, the brand’s flagship store in Mayfair, London, and its website) grew 26% in 2024, and accounted for 62% of total net sales.

The company said the performance was driven by t

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