If you’re Gen Z, you probably grew up on algorithms that whisper “monetize it” the moment anything feels fun. The importance of personal brands is constantly drilled into you, along with a side of LinkedIn wins, Etsy grinds, and side hustle culture. If you’re good at something, you’re told to sell it (or at least make it go viral). Google queries for “how to monetize content” shot up 305% in the past month, while “how to build a personal brand” is up 67% year-on-year.

The hustle is real. Thirty-nine percent of Gen Z have multiple jobs, while 57% admit they have cried at work, indicating signs of a generation under pressure to perform. Burnout now hits 52% of full-time workers, with stress soaring among under-30s. Ambition is colliding head-on with anxiety.

But not everything you love nee

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