Meghan, Duchess of Sussex’ latest season of her reality show, With Love, Meghan, drops today on Netflix. In line with the streamer’s strategy for its flagship programs, all eight episodes are available to binge immediately.

It’s a strategy that serves journalists well, offering plenty of controversial moments to highlight from a celebrity whose ties to the U.K. royal family continue to generate headlines. But it also underscores how approaches to consuming content have changed.

Historically, TV shows aired new episodes week after week, creating appointment viewing. With the streaming era, that model shifted—though Netflix remains unique in its commitment to releasing entire seasons at once, according to recent analysis by Ampere Analysis, a research company.

Some 84% of Netflix’s origin

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