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As you’ve almost certainly heard by now, Taylor Swift’s twelfth studio album , The Life of a Showgirl , will hit stores in October.

Taylor announced the album during a surprise appearance on Travis and Jason Kelce’s “New Heights” podcast .

In the weeks since, she’s been putting her masterful self-promotion skills to work, introducing seemingly endless “variant” limited editions that fans can preorder for a brief window of time.

Taylor’s album ‘variants’ remain big-ticket items

Without fail, the variants sell like hot cakes, and Team Taylor begins teasing another round of collectible vinyls shortly thereafter.

The fans get a rare piece of Taylor memorabilia, and Swift gets to make millions from the sale of physical media in an age when almost no one i

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