Dana White’s $7.7B Deal Highlights Turki Alalshikh’s Boxing Problem Jake Paul Already Fixed With Dana White closing the deal with Paramount, is that the final nail in the coffin of PPV’s famous journe

Two weeks ago, the combat sports world woke up to some major news. UFC and Paramount Skydance Corp. had signed a new exclusive broadcast deal. Starting in 2026, once its ESPN contract ends, Dana White’s UFC will partner with Paramount for seven years in a deal worth $1.1 billion annually. The agreement gives Paramount+ rights to exclusively air 43 annual UFC events across the United States. At first glance, this may seem routine. Fight promotions often seek broadcast partners that maximize reach. But a closer look suggests something bigger—a shift rooted in the long history of combat sports, from boxing’s early days to its modern role as the standard for major fight events.

Many see the UFC-Paramount deal as the beginning of the end for pay-per-view (PPV). While crucial for MMA, the move