Morning Joe host Joe Scarborough roasted MSNBC’s new name, just days after applauding it.

Scarborough, whose morning show airs on the network now known as MS NOW, mocked the new name Tuesday morning, comparing it to Jeb Bush’s doomed presidential 2016 campaign branding.

“Look at the excitement, it’s like Jeb! MS NOW!" he declared as he pointed to his wife and co-host Mika Brzezinski’s studio mug, where she jokingly scribbled out “NBC” and wrote “Now!”

Scarborough had made similar tweaks to his mug, enthusiastically showing it off to the camera. “And for all of our guests this morning, we’re going to be giving you the new branded Morning Joe MS Now cup,” he joked.

“This is high-class rebranding, they said ‘Joe, pull out all the stops,’” he quipped, raising his cup.

After Mika said sh

See Full Page