Fans still remember the Evian sting. Social posts beat TV to the finish. Viewers learned the result before NBC showed it. Beth Ann Nichols captured the mood: “I quit watching twitter because the tv coverage was so far behind the LPGA’s feed.” What’s the point of a playoff if fans can’t see it live? That felt avoidable. It also felt familiar. Charley Hull added to this sentiment when she said, the quality of LPGA tournament broadcasts needs to get a lot better. And that means more cameras on site, more on-screen technology.”

Then came the CME controversy. The third round aired on a delay. The richest week in women’s golf looked secondary. Sponsors noticed. So did fans. Trust slipped again.

Meanwhile, rights trouble overseas added noise. A Korean partner missed payments. Events fe

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