FRANKFORT, Ky. (FOX 56) — Attorney General Russel Coleman is leading the charge in the fight against nonconsensual intimate imagery (NCII), commonly known as “deepfakes.”

In letters to search engines and payment platforms, a coalition led by six states demands stronger safeguards against creating deepfakes, including warnings and redirecting users away from harmful content.

Computer-generated NCII has the potential to affect nearly everyone and has notably been used to embarrass, intimidate, and exploit.

“The darkness on the internet is spreading, and it poses a growing danger to Kentuckians, particularly women and girls. These online deepfakes can lead to emotional distress and long-term damage. Nearly every AG in this country on both sides of the aisle is joining the fight to protect

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