Jason Porter for Moonfruit

How brands have shifted digital spend in 2025

Midway through 2025, it’s clear that brands are redirecting their advertising budgets at an unprecedented pace. The move toward digital isn’t new, but this year’s strategies highlight a deeper recalibration — one defined by AI adoption, measurement precision, and the diminishing relevance of traditional media. These shifts are not just reshaping the marketing world; they’re quietly altering how consumers discover, evaluate, and buy products every day, Moonfruit reports.

Key Takeaways:

Brands are rapidly reallocating ad budgets toward digital channels, driven by AI adoption, precision measurement, and declining reliance on traditional media.

AI-powered automation, ROI-focused performance marketing, and booming r

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