A co-founder of Crumbl Cookies — which has grown from its first store in the college town of Logan to a global brand — said on Instagram that he wants to tell his own story about his sexual orientation.

“There have been people online trying to define me, twist things and share conversations in ways that feel harmful,” Hemsley wrote. “Instead of letting others write my story, I want to share it in my own words.”

Hemsley, raised in The Church of Jesus Christ of Latter-day Saints, wrote in the Monday post, “I’ve come to understand and accept that I’m gay. It’s taken me a long time to really process this part of myself and even longer to feel comfortable enough to say it out loud.”

Before now, Hemsley explained, “I didn’t have the clarity to answer the questions or respond to the rumors.

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