A rural market town in England is flourishing with a wealth of independent shops and a robust sense of community, which locals believe is integral to the area's character. There are widespread concerns for high streets across the UK as businesses grapple with the convenience of online shopping and the expansion of large chains.

However, the secret to a thriving town centre and independent business scene appears to be an unspoken pact between shop owners and residents.

Ludlow, nestled amidst the picturesque Shropshire countryside, seems to have found the perfect formula. With a modest population of around 10,000, Ludlow boasts a high density of independent enterprises, ranging from a small department store to artisan shops and cafes.

As other UK high streets see a decline in such service

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