Mr. X co-founder Dennis Berardi has got back the rights to his former company name, allowing a rebrand of his current visual effects house, Herne Hill Media, in time for the Toronto Film Festival .

That follows Technicolor in 2014 acquiring Mr. X and pairing the VFX house with Motion Picture Company, which had a global reach with offices around the world, including in Vancouver, London, L.A. and Shanghai. Mr. X credits at the time included Vikings, Penny Dreadful , Godzilla, X-Men: Day of Future Past and Maleficent.

Berardi became global managing director of Mr. X, but later left the VFX studio in 2021 to launch Herne Hill Media. But with Technicolor shutting down operations in the U.S. and globally, Berardi recently bought back the rights to the Mr. X name and will be rebran

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