Cracker Barrel is reversing course and reinstating its old logo—just hours after President Donald Trump said doing so would be great for business.
The Tennessee-based restaurant chain announced Tuesday that the backlash over their minimalist rebranding—which included some on right being upset over the “woke” change—caused them to reconsider.
“We thank our guests for sharing your voices and love for Cracker Barrel,” it announced on X. “We said we would listen, and we have. Our new logo is going away and our ‘Old Timer’ will remain. At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family.”
Earlier Tuesday, the White House linked itself proudly to the old logo, adding comments from