By Sophie Yu and Farah Master

BEIJING/HONG KONG (Reuters) -In the past few months, Wang Shuyun, a 78-year-old retiree in Beijing, splashed out on an 8,000 yuan ($1,115) nutrition course to help her lose weight and lower her blood sugar, and spent 1,200 yuan on Adidas shoes.

A former civil servant with a far-above-average monthly pension of 10,000 yuan and no children, she also regularly splurges on imported milk from New Zealand.

“I focus on living a good life for myself, which I consider the most important goal,” said Wang.

She is one of some 300 million retirees in China, the core of the country’s “silver economy” that is now being aggressively promoted.

Beijing flagged “a new age” for the elderly in a 2021 policy guideline, calling for “the vigorous cultivation” of a silver economy

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