Hooters is putting the cheeks back in the seats… and not hanging out of uniforms.
A 73-year-old Florida man says he can rescue bankrupt Hooters with just a few changes. Neil Kiefer, a lawyer and friend of the Hooters’ franchise founders since the 90’s, is asking to take control of 50 shuttered locations to transform them back to “delightfully tacky” family restaurants.
Hooters filed for Chapter 11 bankruptcy back in March after struggling with rising costs and lower customer rates. Keifer, however, believes he can save 50 more locations. He already owns nearly two dozen Hooters and wants to become chief executive of the management company so he can “re-Hooterize” the brand.
Kiefer plans on getting families to dine-in by getting rid of the newer ‘bikini bottom’ style uniform that was int