LINCOLN, Neb. (KLKN) — Commonly referred to as the biggest name in the music industry, Taylor Swift is influencing pop culture every day.
“She can change lives just by showing up,” said Erin Sorensen, a sports journalist based in Lincoln who has been following Swift’s impact on the football scene.
With Tuesday’s announcement of their engagement , Swift and Travis Kelce are the talk of the internet as their names surge in searches.
“To see one post get over 9 million likes within the first hour, I think I even saw it went over 10 million within the first hour, that is just enormous reach and enormous power,” Sorensen said.
Since the beginning of their relationship, NFL ratings have increased, especially among younger generations and women.
Sorensen said Swift has made the atmosphere