Just like Karl Lagerfeld, the designer marks a notable chapter for the Latin American fashion industry.

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Since its first collaboration in 2004 with the iconic French designer Karl Lagerfeld, the Swedish chain Hennes & Mauritz, known as H&M, has maintained the tradition of launching a new collection with a prominent designer almost every year.

Its strategy not only revolutionized the fast-fashion industry but also made the brand a pioneer of a new concept: selling high-end design at an accessible price for a mass audience, breaking the barriers between luxury and consumerism.

Over two decades, H&M has worked with about 18 renowned designers, including Maison Martin Margiela, Alexander Wang, Balmain, Giambattista Valli, and Simone Rocha. The success of these a

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