A Target shopper videoed himself finding torn-off prices and price increases by as much as 75%, while Walmart shoppers also found prices removed and a markup of 60%.

Removing posted price tags lets retailers introduce “dynamic pricing,” a form of AI-driven automated pricing combining digital surveillance of consumers and their spending habits with relentless corporate profit-seeking.

Continuous adjustment

With dynamic pricing, stores can change electronic prices instantaneously, allowing them to deploy strategies like “surge pricing,” when prices increase during a window of increased consumer demand.

Product prices continuously adjust — sometimes within minutes — in response to real-time supply and demand. Proponents claim that it allows precision based on various factors, such as curr

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