It is a truth universally acknowledged that nothing encapsulates today’s weird cultural landscape better than The Love Hypothesis . If you are one of the nearly 68 million TikTok users who recently watched, liked, or shared a video of a tall guy scooping a lady up with one arm to Beyoncé’s “All Night,” you may have already unwittingly become part of the marketing campaign.

So what even is The Love Hypothesis ? In short, it’s a forthcoming film adaptation of a 2021 romance novel by Ali Hazelwood. To get a little deeper, the book is an adaptation of a fanfic Hazelwood wrote about two characters from the Star Wars sequel films, and that couple was partly inspired by Jane Austen’s novel Pride & Prejudice . So the nine-second video that flitted across your phone screen was actually a v

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