Key Takeaways

'Tips From Former Smokers' ads will end in September after 13 years

The ads encouraged millions to give up tobacco and helped more than a million succeed

Public health experts warn ending the ads could reduce access to free quit-smoking resources

WEDNESDAY, Aug. 27, 2025 (HealthDay News) — The U.S. Centers for Disease Control and Prevention (CDC) will stop airing its “Tips From Former Smokers” ads at the end of September, ending a 13-year campaign that helped millions of Americans quit smoking.

Launched in 2012, the campaign featured real people sharing the devastating health effects of smoking — and pointed viewers to free resources like the 800-QUIT-NOW helpline.

Independent research from RTI International showed that calls to the quitline surged whenever the ads ra

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