While Manchester United’s summer spending spree may have hinted that the open chequebook policy has returned to Old Trafford, the reality is that it hasn’t, and some painful decisions will need to be made to balance the books.

United, when considering the Premier League’s profit and sustainability rules (PSR), are within the limits, and they actually have some room to spend, but that comes with still being a huge cash generating business with global appeal.

United remains one of the world’s biggest sporting teams, not just football teams, sporting teams. They rank alongside the New York Yankees, the Dallas Cowboys, Real Madrid and the Los Angeles Lakers when it comes to size and scale, dwarfing some of those in terms of actual revenue.

The club is still very much big business. They are

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