Cracker Barrel recently unveiled a simplified logo that tried to split the difference between modernization and tradition: they kept the old timey font (no blanding) but lost the fiddly art of an old guy. After thinking about it for a while, Conservatives reacted with strategic fury, calling the new design "woke." Cracker Barrel, desperate to renovate after years of decline, tried to wait it out, but once President Trump gave them marching orders (apparently backed by a phone call from Deputy White House Chief of Staff Taylor Budowich to executives) it felt obliged to back down.

"Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before," Mr. Trump wrote in a Truth Social post. Mr. Trump fo

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