The viral controversy over Cracker Barrel's decision to revamp its logo, which it has subsequently reversed in response to public backlash, has left the company's CEO facing calls for her removal.

Cracker Barrel CEO Julie Felss Masino joined the restaurant chain as CEO in July 2023 and the company's board of directors several months later.

Corporate documents show Masino received a base salary of $1 million in 2024, in addition to other bonuses or awards based on incentive targets.

The company has struggled in recent years, with its stock price down about 55% over the past five years despite having risen about 52% in the last year.

Steak 'n Shake CEO Sardar Biglari, who is also one of the largest investors in Cracker Barrel, criticized the proposed rebrand and said that Masin

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