A battle between real estate giant Compass and Zillow could change how homes are sold in Arizona. Zillow’s new policy—mirroring the National Association of Realtors’ (NAR) Clear Cooperation rule—bans any home marketed outside the MLS or Zillow’s platforms for more than one day from appearing on Zillow, Trulia, Redfin, or eXp. This directly conflicts with Compass’s three-phase strategy, sparking a federal antitrust lawsuit that could reshape listing practices nationwide.
In Arizona, where “Coming Soon” listings can be marketed for 30 days, agents now risk losing crucial exposure on top sites if they don’t list fast enough. With mixed data on whether off-market homes help or hurt sellers, and full compliance looming by fall, this fight is already forcing agents and sellers to rethink their