South Korean fashion platform Musinsa is set to enter the Chinese market through a strategic partnership with Anta Sports, China’s largest sportswear group.

The two companies will form a joint venture, Musinsa China, to oversee the rollout of Musinsa Standard and Musinsa Store across both online and offline channels in the market.

Under the agreement, Musinsa will hold a 60 percent stake in the new entity, becoming majority shareholder, while Anta Sports will take the remaining 40 percent. Anta will contribute strategic and financial oversight through board representation, while Musinsa will lead brand and business development.

With more than 10,000 brands on its platform, Musinsa plans to leverage the partnership to introduce a wider selection of Korean designer labels to Chinese consu

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