WWE issued the following:
WWE® AND PARIS SAINT-GERMAIN ANNOUNCE LONG-TERM STRATEGIC COLLABORATION
August 27, 2025 – WWE®, part of TKO Group Holdings (NYSE: TKO), and Paris Saint-Germain, one of the most iconic and globally recognized football clubs in the world, today announced a groundbreaking long-term collaboration bringing together two global powerhouses in sports and entertainment.
The first-of-its kind strategic collaboration will explore opportunities across multiple areas including original content development, exclusive merchandise and retail collaborations, fan engagement initiatives, community-focused programs, and unique interactions between PSG players and WWE Superstars.
Both brands will look to expand their reach to new and diverse audiences as the relationship begins in