Opendorse released its latest NIL report, and the numbers may surprise you.

Opendorse describes itself as an athlete marketplace that is involved in educating, assessing, planning, sharing, creating, measuring, tracking, disclosing, regulating, listing, browsing, and booking NIL deals for student-athletes while connecting players with advertisers, colleges, collectives, and more.

The report laid out how NIL is affecting this upcoming season of college football with a market snapshot, budget allocations, geographical trends and top athlete brands today.

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