In July 2025, Sydney Sweeney stepped into American Eagle’s spotlight, modeling their new denim line in the cheekily titled “Sydney Sweeney Has Great Jeans” campaign. The ad playfully riffed on the words “genes” and “jeans,” showcasing her modeling AE’s denim line with effortless style. The ad’s video features Sweeney in various poses, including one where she corrects a banner reading “Sydney Sweeney has great genes” to add “jeans.” And now, Suni Lee is on the same track.

“dream team @americaneagle x @trukolorsbrand by Travis Kelce out now #AEPartner,” captioned Suni Lee to a recent Instagram post, which featured athletes Drew Allar, Anna Frey, Kiyan Anthony, Travis Kelce, Azzi Fudd, Lee, herself, and Jeremiah Smith. American Eagle needs no introduction, while Tru Kolors is the

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