Alessandro Galleni has been Genoa's chief strategy officer since November 2022. The club has a glorious past -- only Milan, Inter and Juventus have won more Serie A titles -- but in the present, Genoa have to work hard to keep up with bigger, better-resourced clubs. Recruitment and budgeting are crucial.

Here, Galleni shares seven truths about how the transfer window works.

No. 1: Players aren't commodities and there really is no such thing as a 'market rate'

Plenty of factors go into determining a transfer fee: wages, length of contract, age, position, whether a club has a need to acquire a player or has a need to offload, what the budget is, and how far along the player is in his development. Galleni says there's a premium for upside: an exceedingly athletic player might be able to im

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