Key takeaways:

Doctors can use their expertise to fight misinformation on social media.

To effectively embrace social media, set specific goals, build a sense of trust and develop a thick skin.

AMELIA ISLAND, Fla. — Although many medical specialists may be afraid to embrace social media , it is an essential tool for fostering positive change within the health care system, according to two speakers.

At the Women in Ophthalmology Summer Symposium, Kristin Flanary and William Flanary, MD, also known as the Glaucomfleckens, said that since the COVID-19 pandemic, there has been a shift in where most of the public look for information, with 76% of adults relying on social media.

Krist i n Flanary (left) and William Flanary , MD (right), encouraged attendees at the Women

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