FOX 2 - A familiar FM station is set to be reborn - alternative rock stalwart 88.7 89X.

The backstory:

A Facebook page of the Windsor-based Bell Media-owned CIMX posted at noon today a start date of 8:08 a.m. on Aug. 28 with a watching eyes emoji on social media.

This time, it is being branded as New Rock 89X and dropping its Pure Country 89 format. In November of 2020, the station flipped formats after a 30-year run

Back in 1990, CIMX had played a pop-mix format but in the evenings would host a "Cutting Edge" show of alternative rock starting a 8 p.m. Eventually, this led to a complete station change starting in May of 1991 with the first (and eventually the last) song played "Stop!" by Jane's Addiction.

89X branded itself as "the only New Rock Alternative" and hosted several conce

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