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Cracker Barrel Old Country Store, Inc., changed its planned logo redesign Tuesday amid a negative public relations firestorm that drew accusations of "wokeness" and the attention of President Donald Trump.

Shares in the company were up nearly 10% on Wednesday morning, despite having tanked last week following the announcement that the company would be removing the famous "old timer" Uncle Herschel figure and whip-like "K" from its logo, which had been in place since 1977.

The response from the public regarding the rebrand appeared to be overwhelmingly negative, with a YouGov poll of 1,000 adults over the weekend finding that 65% of Americans had heard about the new logo and 76% liked the older one better. The poll also found that 37% said the chain should focus more on pres

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