Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change.

The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to investors last year: Cracker Barrel’s customer traffic was down 16% compared to 2019. Research showed consumers thought the brand fell short of competitors in essential ways, from the quality of the food to value and convenience.

“We are not leading in any area. We will change that,” Masino said.

But over the past week, Cracker Barrel’s attempted revamp hit a wall. The company saw severe backlash over its plans to modernize and simplify its nostalgic logo – including from President Donald Trump.

“I don’t like the changes. I mean it’s always been Cracker Barrel like it is, so I’d like for it to s

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