Frontier Airlines continues its bold strategic approach to entice travelers. Its exclusive companion perk was universally praised , while the airline isn't afraid to challenge other commercial carriers. That was the case earlier in the year when Frontier Airlines launched a "savage offer" for Rapid Rewards members . Clearly, the airline isn't afraid to make a statement, and that is likely to continue.

The airline is at it again, offering several new routes at low prices. The airline is making its market intention clear, targeting a specific competitor.

Here's a closer look at the message sent by Frontier Airlines regarding its newest route and the country it continues to avoid.

Frontier Airlines Takes Bold Approach Against Rival Spirit With Its 20 New Routes Announced

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