Sawyer Hemsley, co-founder and chief branding officer of Crumbl Cookies , came out as gay after social media users spread viral rumors about his sexuality.

“Over the past little while, there have been people online trying to define me, twist things, and share conversations in ways that feel harmful. Instead of letting others write my story, I want to share it in my own words,” Hemsley wrote in an Instagram post on Aug. 25. “The truth is, over the past few years I’ve come to understand and accept that I’m gay.”

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Hemsley often posts on his personal social media about the billion-dollar business he founded with cousin Jason McGowan in 2017. The front-facing executive, who grew up Mormon, has recently been

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