Oakley is celebrating its 50th anniversary — and we had the chance to visit its California headquarters for a weekend that looked both backward and forward. Alongside celebrations of its rich legacy, the brand unveiled some of the initiatives that will shape the decades to come.

The momentum is global. From announcing Travis Scott as part of its creative team to partnerships with Kylian Mbappé and Patrick Mahomes, Oakley is leaning deeper into sport, culture, and storytelling. Its approach to collaboration is equally layered: working with the biggest names in global streetwear while also paying attention to emerging markets, such as Brazil, where it has built a solid partnership with PIET.

This balance between performance, innovation, and cultural relevance is what has kept Oakley disrup

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