Just as George Clooney and Adam Sandler hit the Lido for Noah Baumbach’s “Jay Kelly,” the Venice Production Bridge is kicking off with some 3,300 film industry executives – roughly 1,400 of which are producers – set to disembark for the 12th edition of the informal indie market that is broadening its scope.

The attendance figures are slightly greater than the past two editions, which saw surging attendance.

“It’s a very dense market with a lot of different projects and events over five days. So I added an additional day, to spread them out,” says VPB head Pascal Diot , the mastermind behind this innovative space dedicated primarily to production and less on being a sales and buying event.

This year’s gap-financing platform component sees 40 feature-length fiction and documentary proje

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